You can't afford to lose a whale
Your top VIPs bring in an extraordinary amount of revenue, which is why hosts are assigned to take care of their every need and the "marketing engine" rolls out the red carpet. Some casinos even base a portion of their annual budgets on projected play from "whales", which can spell disaster when those players don't meet the projections. Don't let that happen to you! Player tracking data will show patterns of change long before you feel the financial impact of decreased play. WhaleWatcher alerts your casino to any statistically signficant but subtle change in play.
Replace assumptions with individual behavioral analysis
Course assumptions are necessary without any data on a player or group. As your data systems gather more and more information on a player, these assumptions should be replaced with individual forecasting models. WhaleWatcher lets you know if a specific player is playing more or less frequently than they used to, with more or less of a budget, or if there's any other relevant change in their behavior.
WhaleWatcher is built using Advanced Statistical Techniques
The WhaleWatcher engine is built using advanced statistical techniques. By using these advanced techniques, your property can pull ahead of your competition by knowing your guests better, reacting quicker, and optimizing the financial relationship with your players.