Real World Solutions. Real Business Value.
Email Marketing
We have several years experience in email marketing, with a wide variety of exposure to different clients, problems, solutions, systems, technology, and people. We can help your company start an email marketing program, leverage your existing customer contact list, work with email marketing vendors, and design your email marketing policies and procedures. In summary, jump-start your email program by leveraging the wide range of our experience.
Strategic Integration
Database, direct, and email marketing should only be one part of your entire marketing program. It is essential that media, print, branding, customer service, market positioning, and other factors all work together to promote the same product, to the right customers, at the right price. We can help determine how to integrate successful database marketing into your existing infrastructure, and help identify areas to focus on for an even better return on your marketing investment.
Marketing Systems Analysis
We have exposure to many different companies in varying stages of development and success in their database marketing initiatives. We can create custom reports summarizing your current strengths and weaknesses, within and across industries.
Business Intelligence (BI)
Reporting is a critical component of the marketing feedback loop. We can help identify key blocks to reporting automation, and recommened improvements for giving the decision makers better access to timely reports.
Project Management
Deploying a wide number of complex projects across multiple departments and systems is complicated. We can keep track of what's done, what needs to be done, what's behind, and what's critical.
Industry-specific Solutions
Our services are universal, and as such generally transcend industry specific requirements. However, we have specialized experience in the Gaming industry, travel industry, financial services industry, and many other business-to-consumer models.
Training
Our staff is available for semi-custom training sessions. We have trained internal staff and clients for years on systems, methodologies, and current issues facing your marketing department.